7月25日，备受全球瞩目的Leaders（领袖）体育商业峰会再次来到中国北京，于新浪总部大厦盛大召开，来自世界各地的近250位体育产业领袖共同探讨体育产业投资环境，展望未来体育消费趋势。作为新浪网高级副总裁、新浪体育总经理的魏江雷，就中国体育产业的快速成长，以及新浪体育成功转型为体育产业公司，集内容发布、社交媒体资源、自主IP赛事于一身 ，成为行业的中坚力量，发出了以下寄语。
Ladies and gentlemen,
welcome to Leaders Sports Summit and welcome back to Sina’s headquarter for a second year.
For those who had experienced the event, discussion and debates last year would agree with me that China’s sports industry had evolved and grew fast in the past few years.
The release of the government article No.46 in Oct. 2014 announced the China sports industry’s reform. With the ambitious plan by the government, Sports had become a major growth industry and aimed to achieve 5%GDP or 5 trillion RMB by 2025.
In the past 12 months, the market had witnessed not only the fluctuations of high IP prices such as EPL, FIFA World Cup; lowered price of CSL and other local competitions, but also the growth of mass participation sporting events.
Sina has transformed from a sports media into a major sports industry player since 2015. Our flagship self-operated competition, the Sina 3x3 Golden League basketball tournament, is FIBA-endorsed and is the largest 3x3 tournament in the world. We have appointed Mediapro, one of the largest sports agencies in the world, to be the global agency for the 3x3 Golden League to help its international expansion.This year Sina 3x3 basketball games entertained 62 thousand basketball players in 30 provinces and 80 cities in China. And both HK and Manila competitions are on the way. In November, we will host the Sina 3x3 Elite League, a top-level international invitation tournament featuring some of the best 3x3 teams in the world. We will have teams from the United States, Serbia, Japan, Korea, Russia and other top leagues participating in the tournament.
Sina 5x5 soccer tournament popularized 46 cities and celebrated with over 40 thousand soccer players. With the success of Sina Mind Sports Games，Sina youth Equestrian sport games and Sina Fitness Event, Sina Sports operated sporting events attracting over 120 thousand athletes to participate and compete.
Our investment strategy on Sina branded sport leagues is simple: To be No.1 or nothing, in 3 years!
The Sina Sports media coverage platform has 45 million mobile users, and 20 million PC users. In addition, we are the largest content creator on Weibo with our 70 self-operated Weibo accounts generating over 100 million views daily among 75 million followers. Weibo’s 411 million monthly active users provide Sina Sports massive growth opportunities in the social media space.
As one of the instrumental players in China sport industry, Sina sports welcome all stake holders to come to China, corporate with China’s sports firms and institutions, invest in China both in tangible and intangible measures, and harvest success from China.
Our vision is to have more Chinese, esp youth to participate in sports. Sports for good!
Thank you again to your attendance at the Leaders forum, and wish you a pleasant and productive day here in Beijing!
以下为寄语译文：
女士们，先生们，
欢迎大家来到Leaders领袖体育商业峰会，同时也欢迎峰会第二年再次回到新浪总部。
相信去年参加过峰会并参与过讨论的各位嘉宾与我一并见证了中国体育行业在过去几年里的快速成长。
2014年10月，国务院出台了46号文件，标志着中国体育行业改革的开始。在政府的推动下，体育成为了中国的主要增长行业，并且计划在2025年之前实现收入占GDP5%或者达到5万亿人民币的目标。
在过去的一年中，体育市场发生了很多变化，一方面，英超、FIFA世界杯等顶级赛事的版权价格居高不下，中超和其他本土赛事的价格却有所回落；另一方面，也涌现了越来越多的大众体育赛事。
自2015年以来，新浪已经从一家体育媒体转型成为体育产业公司，成为行业的中坚力量。我们的自主IP赛事3x3黄金联赛是由国际篮联认证的世界最大的3x3篮球赛事。我们已与全球体育传媒巨头Mediapro达成合作，助力赛事的全球化推广。今年的3x3黄金联赛也吸引到了来自中国30个省份，80个城市的6.2万名篮球运动员参加，我们的香港站和马尼拉站比赛也在筹备中。11月份，我们将在3x3黄金联赛的基础上举办国际精英邀请赛，来自美国、塞尔维亚、日本、韩国、俄罗斯等国的多支世界顶级3x3球队将会参加。
新浪5x5足金联赛目前已经在46个城市开展，4万多名足球运动员参与其中。随着智力比赛、青少年马术大赛、网络健美大赛的成功举办，新浪体育运营的体育赛事已经成功吸引到了12万运动员。
我们对于新浪体育联赛的培养策略非常简单：3年时间，要么成为行业第一，要么不做。
新浪体育的媒体平台方面，移动端每天拥有4500万访问量，PC端是2000万以上，同时我们还是微博上最大的原创内容生产方，在微博平台拥有70个自营账号，共7500万粉丝，每天带来1亿多浏览量。微博每月有4.11亿的活跃用户，为新浪体育在社交媒体领域提供了广阔的成长空间。
作为中国体育行业重要的一员，新浪体育欢迎所有产业相关方来到中国，与中国的体育公司和机构合作，在中国进行有形和无形投资，并收获成功。
我们的愿景就是希望有越来越多的中国人参与到运动中，尤其是青少年，让大家越来越热爱运动，强身健体。
